Will We Ever Reach the Ultimate Success for our Commodity?
Today you can fly from St. Louis to LA in 4 hours. Not so long ago it took 5 months by covered wagon to make this same trip, under ideal conditions. If you had problems, Denver became your new home. Your wagon could cover, on a good day, 20 miles. It carried no more than the capacity of a modern pick-up truck. My point is obvious, I hope. Once you move ahead you never really go back. What will it be like in 50 years to grow apples in New York State? What I know for certain is that it will be very different.
I used to operate a fruit farm. I was fourth generation. At that time, we packed most of our own fruit. It was almost a daily ritual that my Father would come into the packing house to visit. The first place he always went was to the cull bin. I knew the second place with certainty! He would come to question my sanity. He would tell me that I was discarding better apples than he ever raised? What was wrong with my management skills? My Father is gone today but I never really was certain that he could accept the grading standards of those days. The truth is, each year we produce a higher quality product. It has better condition and eating ability. Our consumers have grown to see this “perfection” as the new norm.
Everything in 2018 is better than it was a few years before. ‘New” is a short-lasting piece of time.Change is the norm in everything, not just in agriculture. We must be willing to change with the times. Markets, varieties, customer preferences last as long as the new cell phone models. To accept this, we need to be willing to constantly self-examine all aspects of our business. People will always be looking for someone else to grow their food. Gone forever are the days of populations that were self-sufficient in this task. Not so long ago the world population had more people living in urban settings than rural. In short, this means people are looking for someone else to provide the food and fiber they need to survive.
To meet this reality, we must continue to invest in all forms of research. We need to be willing to accept that change is the new norm. To resist or ignore this is a path to ruin. This means we must take long objective looks at how we both grow and market our crops. Referring back to my Father visiting my packing house, he was not comfortable with how rapidly the industry was evolving. His way of doing business had changed and was never coming back.
I have just concluded my 15th year of helping a modern fruit farm with harvest. I am very grateful for this opportunity to experience first-hand the new reality in fruit production. I think it is important if I am to be credible in representing our industry that I get my boots dirty on the ground. If I did not, I would be like my Father visiting the cull bin years ago. People will always need fruit. It is our challenge to understand their needs and then surpass their expectations. Those that are successful in the future will always be ten steps ahead of the pack. Embrace the challenge and support those that are willing to invest in ways to improve today. We truly are a work in progress