2020 Year of Opportunity and New Directions
You did not select being a fruit farmer because of the constant repetition in the work. Farming is, at times, too unpredictable but it certainly stretches your personal skills to the max. Let’s take a moment and try to for see what might be lying in wait for us in the next year.
To begin, it will be the first year under the new farm worker bill. Every farm will be attempting to maximize the work schedules and fall close to or slightly above the new overtime limits of 60 hours. I am not too nervous over this as I see it having some side benefits as it forces employers to place higher emphasis on the work tasks assigned. We will each learn to meet this challenge. Honestly I see this as a challenge but need not be one that will drastically put farms in grave risks.
The next needed fresh look or perhaps opportunity will for each farm to stop and reassess the variety break down in their portfolios. As an industry we have always seen new varieties enter and in time push aside older ones. The only difference today it that this evolution seems to now come at a faster pace. The consumer will have the final verdict as to what they will place in their cart. Our farms will forever, moving forward, be driven by this shopping cart choice. Take the time to ask, observe and then act to make certain you are investing those new 60 hour work weeks in the correct spot.
Thirdly we need to understand that the marketing order will be up for certification in 2 years. This offers a great opportunity to review past directions and take a fresh look at how this order can be structured to best serve the present needs of your farm. I strongly encourage you to maintain the order. That being said I just as strongly need you to ask yourself how you want the order to be administered to best help you bring improved financial returns to your farm. If you see the order as an expense then I think you have failed to give the order the direction it deserves to be an asset. Orders only work when they have the support and creative inputs to be successful.
I think fruit production in the future will be different. That is good. We began by agreeing we are not the type of worker who can survive 52 weeks a year doing the same task. We are lucky living here in the north. Once a year it forces us to take a step back due to weather to review what we are doing. Spring will be knocking on your door too soon. Take Mother Nature’s cue and review before you plunge into perhaps outdated tasks. The future is yours to design.